Discover how sustainable tourism benefits the environment, local economies, and visitor experiences. Learn strategies for destinations to promote eco-friendly travel and preserve cultural heritage.
At Seeker, we're seeing increasing demand for experiences that move beyond passive attendance into active participation, from scavenger hunts to interactive trails and gamified activations. Experiential marketing isn't just growing,…
Artificial Intelligence is transforming the travel industry by enhancing travel planning, customer service, and marketing, making travel more personalized, efficient, and enjoyable.
A well-organized community events calendar lives or dies by its category structure. Get the categories right and people find what they're looking for in seconds. Get them wrong and you…
What Is the Tourism Industry?The tourism industry encompasses all activities, businesses, and services related to people traveling away from their primary residence, whether for leisure, business, culture, health, or other…
Experiential marketing has rapidly evolved from a niche tactic into a core strategy for cutting through the digital noise and building authentic consumer relationships. The emphasis on creating immersive and…
Coachella drew approximately 250,000 attendees across two weekends in 2026, generating more than $200 million in total revenue, according to financial analysts and industry reporting, and over $196 million in…
Most organizations measure audience size when they should be measuring participation. A roster of followers, subscribers, or registered members isn't a community. It's a list. What turns a list into…
Most brand activations get forgotten by the drive home. The ones on this list didn't.Brand activation and experiential marketing are closely related disciplines — both prioritize direct participation over passive…
Experiential marketers know the truth that ticket sales don't tell: getting people through the door is the easy part. Turning attendees into active participants — people who engage, share, and…
Growing website traffic in 2026 is harder than it was three years ago. AI-generated search summaries are intercepting clicks before travelers ever reach a DMO’s site. Content saturation is real.…
Most digital passports are tied to a place: scan the QR code at the brewery, check in at the landmark, move to the next pin on the map. That format…
Placemaking is one of those ideas that sounds obvious once you hear it: design public spaces around the people who actually use them, not around cars, traffic flows, or real…
As the holiday season approaches, it’s the perfect time to spark festive cheer with creative digital passports. Families are planning seasonal activities, travelers are looking to discover destination magic, and…
We’ve completely transformed how Seeker XP manages offers and are excited to introduce Offers & Rewards, a fresh approach to engaging audiences with incentives! With Offers & Rewards, users can…
Today, we are thrilled to announce the launch of the world’s first interactive map dedicated to woman-owned businesses in tourism and hospitality.Spearheaded by our friends at Wanderful, the leading network…
Over 45 million Americans watch birds, according to the U.S. Fish and Wildlife Service's National Survey on Fishing, Hunting, and Wildlife-Associated Recreation. That's more Americans than fish or hunt combined.…
Small Business Saturday offers a fantastic opportunity for communities to rally around local businesses. Leveraging gamification can enhance engagement and encourage shoppers to explore local shops. A gamified Shop Local…
Zero-party data is the most valuable kind of data a marketer can collect, and it's also the hardest to get. It requires the person you're marketing to actively choose to…
Every March, Austin becomes the clearest window into where brand marketing is heading. South by Southwest draws an audience of technologists, media buyers, creatives, and cultural decision-makers who are both…
User-generated content (UGC) has become a valuable asset for marketers. Photo challenges, particularly those utilizing digital passports, offer a dynamic way to harness this content and engage audiences. Here's how…
