A digital passport for events is the participation layer that turns a passive attendee into an active one. Instead of showing up, walking around, and leaving, participants check in at…
Boost your destination's eco-appeal with 14 actionable, sustainable marketing strategies. From promoting local organic cuisine to highlighting green travel packages, attract eco-conscious travelers now.
Global experiential marketing spend is projected to exceed $120 billion in 2026, and 51% of brands plan to increase their experiential investment through the year. The channel isn't growing because…
Word of mouth marketing (WOMM) is one of the highest-converting channels available to brands and destination marketers. It relies on the natural tendency of people to share their experiences with…
In the increasingly saturated digital landscape, finding innovative ways to drive traffic to your website can seem impossible. A community events calendar is a powerful and underutilized tool for achieving…
Introducing Trips, AI-powered Trip Planner, plus new Asset Management feature and more!Summer is in full swing, and we’re excited to bring you some sizzling new updates that will take visitor…
The experience economy is a framework first described by economists B. Joseph Pine II and James H. Gilmore in their 1998 Harvard Business Review article and later expanded in their…
New interactive tool delivers personalized recommendations instantly and generates first-party visitor data at scaleWe are thrilled to announce the launch of Trips, an AI-powered trip-planning tool now available on Explore.…
Discover 11 common issues causing low engagement with your digital passports and learn effective strategies to enhance user interaction, drive participation, and boost conversions.
Discover why QR codes are the biggest untapped opportunity for destination marketers. Learn how to effectively integrate QR codes throughout your destination to maximize engagement and target in-market visitors.
Explore’s June update brings more ways to customize the Visitor Hub, custom places and categories, category filters and tons of enhancements to Challenges for better engagement.
A community events calendar is a centralized, publicly accessible listing of local happenings. It covers everything from neighborhood block parties to city-wide festivals, organized so residents, visitors, and businesses can…
We're excited to introduce a major enhancement to Seeker XP: Leaderboards. Designed to ignite friendly competition and drive engagement like never before, Leaderboards take gamification to new heights. But first,…
Gamification has become a powerful tool for marketers, allowing brands to engage consumers in innovative and interactive ways. By applying game-like elements to marketing strategies, brands can capture attention, drive…
The difference between an event activation that generates buzz and one that gets forgotten by the time attendees reach the parking lot usually comes down to one thing: whether people…
How technology and local businesses came together to create an epic bar crawl experience for 120 female content creators in the iconic and chaotic French Quarter.
The holiday season is the easiest time of year to get people moving through your destination. A well-built digital passport channels that energy into a structured experience that benefits local…
Destination marketing is one of the more thankless disciplines in public-sector work: you're accountable for visitor numbers, hotel room nights, and local business revenue, often with a budget that wouldn't…
Seeker continues to lead the way in reshaping the visitor experience, propelling destinations and their partners towards new heights of engagement. Explore Places is now seamlessly integrated with Generative AI…
User-generated content is the most credible marketing asset a brand can have, and it's the one they have the least control over producing. A photo posted by a real customer…
Engage In-Market Visitors with Mobile-friendly GuidesFrom contactless payments to digital menus and health declarations, QR codes became ubiquitous during the COVID-19 pandemic, facilitating transactions and information exchange while reducing the…
