A nature scavenger hunt is one of the most underused formats in destination marketing. The core mechanic is genuinely compelling: give participants a mission, send them into the landscape, and…
Tourism SEO and AEO: How Destinations Get Found in Search and AI in 2026Organic search accounts for 44.6% of revenue across travel and hospitality, according to ColorWhistle's 2025 travel SEO…
Most "examples of gamification" articles open with a definition, list a dozen apps with progress bars, and call it a day. We've read enough of them. The interesting question is…
A guest books two nights in Stockton. She's there for a work meeting, but while she's checking rates on the hotel website she sees an embedded events feed: karaoke night…
Event management is the process of planning, organizing, coordinating, and executing an event from initial concept through post-event wrap-up. It covers every operational element that makes an event actually work:…
The Spring 2026 release brings new tools to manage user-generated content in Seeker XP, plus powerful new admin features and source whitelisting for Seeker Events Network. Here's what's new.
Most event calendars don't fail because nobody cares. They fail because the work to fill them is brutal: scraping six platforms, chasing venues for submissions, hand-copying listings, and watching half…
ICYMI, Seeker XP is officially here - and growing fast. This release marks our first round of product updates since launch, along with several exciting enhancements to Seeker Events Network.…
![Read more about the article [WEBINAR] Introducing Seeker XP: Gamify Real-World Engagement](https://seeker.io/wp-content/uploads/2025/12/iphone-11-pro-mockup-featuring-blurred-lights-in-the-background-2125-el1-1.webp)
Today marks a major milestone in Seeker’s journey. After two years of partnering with destinations, marketers, event producers, and experiential teams to examine the behavioral drivers of participation, we built…
Seeker Events Network is growing like gangbusters and your feedback has been invaluable. This month we've rolled out powerful new features to make discovering, curating, and sharing local events even…
We’re excited to roll out two powerful updates to Seeker Events Network: Featured Events and Custom Regions. These new capabilities give you more flexibility to curate, highlight, and share the…
We launched Seeker Events Network to solve a problem every community faces: too many great events, too little visibility. The response has been overwhelming—more communities and organizers are joining the…
