Seeker continues to lead the way in reshaping the visitor experience, propelling destinations and their partners towards new heights of engagement. Explore Places is now seamlessly integrated with Generative AI — a move that redefines how destination marketing organizations and travel brands create content and drive engagement.
Explore: Content automation meets visitor engagement
With Explore, destinations can effortlessly manage and share crucial business information with visitors while saving valuable time. The platform’s integration with Google Places simplifies business listing management, and Generative AI makes Explore Places the sole technology that fully automates this for destinations and their partners.
What is Generative AI?
Generative AI is a technology that can generate human-like text and content by leveraging machine learning algorithms to understand context and produce high-quality, contextually relevant content. It’s now available in Explore to automate the creation and management of business listings and points of interest.
Generative AI for Explore Places
Enhance engagement
Craft engaging, original captions and descriptions that grab the attention of potential visitors. Enhance business listings with unique and compelling content in a few clicks.
Drive organic traffic
With a dedicated listing page, each place on Explore is SEO-optimized. AI-powered content creation fills these pages with better-ranking, quality content.
Save time and resources
Eliminate the need for manual content creation and ensure listings are always current. AI will keep them updated automatically.
Stay competitive
Differentiate your destination with consistently impressive listings and adapt to changing trends swiftly and effectively.
How Places Fit into the Visitor Experience Platform Ecosystem
Places are crucial components in a Visitor Experience Platform that make up the visitor hub, guides, and digital passports. When visitors check in to places, DMOs collect valuable first-party data that enables targeted remarketing campaigns.
The Future of Explore
The integration of Generative AI into Explore Places marks a significant leap forward for destination marketing. If you’re looking to go deeper on the full range of AI tools available to tourism marketers right now — from content generation and trip planning to event discovery and predictive analytics — see our guide to the best AI tools for tourism marketers.
Ready to revolutionize your destination’s appeal? Book a demo.