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Central State University Gamified the Marauder Experience With a Digital Passport
Central State University, in Wilberforce, Ohio, built the Marauder Passport Program with Seeker XP, packaging athletics, professional development sessions, and campus events into one point-earning passport. Marauders joined, racking up points just for showing up to events already on the campus calendar.
Overview
The Marauder Passport Program runs as a points game layered over Central State’s existing campus calendar. Students join the passport, then earn points for showing up, anywhere from 10 points for a professional headshot session to 100 points for a career summit. Every game, workshop, and campus event becomes a checkpoint, and Marauders earned points on the passport simply by doing what they were already doing: showing up for their school.
At a Glance
- Activation: Marauder Passport Program
- Location: Wilberforce, Ohio
- Timeline: Academic year (Fall 2025–Spring 2026 events
- Audience: Central State University students
- Use Cases: Campus Engagement, Community Engagement
- Experience Type: Digital Passport, Check-in Challenge
- Industry: Colleges & Universities
- Key Features: QR Codes
- Platform: Seeker XP
- Results: 380+ students joined the passport
About Central State University
Central State University is Ohio’s only public historically Black land-grant university, serving roughly 2,700 students in Wilberforce who go by Marauders. Pirate Week, the Candlelight Ceremony, and an HBCU-style Homecoming with its own Royal Court give the campus a built-in sense of tradition most schools spend years trying to manufacture.
That tradition runs deeper than any single event, though. Student affairs wanted a way to connect the energy already on display at Homecoming and at every home basketball game to something measurable: who’s actually showing up, and to what. Athletics, professional development, and day-to-day campus programming were all competing for the same students’ attention through separate sign-up sheets and separate emails.
Central State built the Marauder Passport Program on Seeker XP to put all of it in one place. A career summit, a rivalry basketball game, and a Marauder Activities Board mixer now live on the same passport, earning points toward the same total, so students see school pride and school involvement as the same thing.
How it Worked
Students find the Marauder Passport Program at passport.centralstate.edu and join with a single tap, saving it to their phone for quick access at events.
From there, every event already on Central State’s calendar carries its own point value. A quick professional headshot session is worth 10 points, while a full afternoon at the FARE Forward Summit is worth 100. Students earn points just by showing up to things they were already planning to attend.
- Athletics matchups, including rivalry games like Marauders vs. Clark State
- Professional development programming, from career summits to headshot sessions
- Campus events run by the Marauder Activities Board, like Cram Jam
The growing roster of students shown right on the join button gives every new student visible proof that their classmates are already racking up points, which keeps the momentum going semester over semester.
Activities
Professional Development
Earn points at career summits, recruiter headshot sessions, and skill-building workshops.
Athletics Events
Check in at home games, including rivalry matchups like Marauders vs. Clark State.
Campus Events
Earn points at Marauder Activities Board programming like Cram Jam and seasonal mixers.
Why We Love It
UGC from the Marauder Passport Program
A look at Marauders earning points across campus, real moments from athletics, professional development, and campus events captured throughout the program.
