Visit Big Sky Made Community Week a Town-Wide Check-In Challenge

Visit Big Sky is the official destination marketing and management organization for Big Sky, Montana, operating as a 501(c)(6) nonprofit. Funded through the Big Sky Resort Area District’s resort tax, the organization leads the development and promotion of authentic tourism experiences through research and stakeholder collaboration. Its mission is to grow Big Sky’s economy while sustaining the quality of life for the residents and workers who make the community what it is.

The organization works alongside the Big Sky Chamber of Commerce on programs that serve both visitors and year-round locals. As Big Sky has grown into one of Montana’s premier resort destinations, Visit Big Sky has increasingly focused on the people living inside the economy, not just passing through it. Community Week is one expression of that: a week of free, resident-first events designed to build connection, awareness, and shared investment in Big Sky’s future. Now in its third year, the 2024 edition drew residents to ribbon cuttings, civic discussions, community coffee sessions, and fitness events across the area.

To deepen engagement at Community Week 2024, Visit Big Sky partnered with Seeker XP to introduce a digital check-in challenge through the GO Big Sky web app. The goal was to give locals a low-friction way to participate actively rather than just attend passively, and to reward the residents who showed up the most with prizes from the businesses they know.