EVENTS calendar for publishers & local media
The Events Calendar That's Always Up-to-Date
Seeker is the first AI web crawler built for event discovery. Trained to identify, structure, and enrich hyperlocal events from any website, Seeker gives local publishers a self-updating events calendar that keeps your publication the most complete local guide in town.
Powering event calendars for leading publishers and destinations
THE PROBLEM
Local events are everywhere. Your calendar can't keep up.
Events are scattered across venue sites, ticketing platforms, Facebook event pages, partner blogs, and community boards. The list changes daily. A single editor chasing submissions can’t cover it all — and an incomplete calendar sends readers somewhere else.
THE FIX
Seeker Events Network solves it.
- Purpose-built AI crawlers continuously discover events across your coverage area
- You review, approve, edit, whitelist or blacklist before publishing
- Publish natively via embed widget, CMS integration, or API
CUSTOMER SPOTLIGHTS
Powering Calendars for Leading Publications
THE SCENE · CALGARY · REDPOINT MEDIA
Before Seeker: The Scene relied on manual event submissions and their editorial team chasing listings from venues, promoters, and partner organizations — a process that couldn’t scale as Calgary’s event scene grew.
Today: The Scene’s events calendar runs on Seeker, surfacing events from hundreds of local sources automatically. As a co-op partner in Calgary’s shared Seeker Discover Feed, The Scene draws from the same live event database as Tourism Calgary, Downtown Calgary, and Calgary Arts Development — each organization publishing its own curated calendar without duplicating the crawl, QA, or curation work.
HOW IT WORKS
Seeker brings events to you
STEP 01
Add your sources
Tell Seeker which venues, promoters, and local organizations to monitor — or import your existing source list. Our purpose-built AI crawlers begin continuously discovering events across every site you connect, no developer setup required.
- Add any venue site, event feed, or social source in seconds
- Human curated for quality
- Follow unlimited sources
STEP 02
Review & approve in your Discover Feed
Every event Seeker discovers lands in your personalized Discover Feed before it ever publishes. You hold maximum editorial control — review the listing, see its source, then import, archive, blacklist, or whitelist with a single click.
- Import, Archive, View Source, Blacklist, or Report issue — per event
- Whitelist trusted sources for auto-publish; blacklist anything off-brand
- Source attribution on every listing keeps your editorial standards intact
STEP 03
Publish natively to your site
Approved events flow directly to your publication’s website — in your branding, on your domain, indexed by Google as your content. No app, no rebuild, no separate calendar product to manage.
- Drop our SEO-friendly embeddable widget onto any page
- Native CMS sync for WordPress, custom CMS, and more
- Or pipe approved events to any third-party system via our REST API
FEATURES
Purpose-Built AI for Hyperlocal Events
Designed to identify, structure, and enrich the events your readers actually care about — then publish them on your terms.
Connect directly to local sources
Add any source — venue site, ticket portal, promoter calendar, even a Facebook events page — and Seeker reads it directly. No submission portals to maintain. No copy-pasting from emails.
Whitelist trusted sources
Mark your most reliable sources for auto-publish. Events from your city’s top venues, recurring festivals, and trusted arts organizations flow live the moment Seeker finds them — no manual review needed.
Blacklist venues and organizers
Block private meetings, internal events, or sources that don’t fit your editorial standards. Once a venue or organizer is blacklisted, their events stay off your calendar permanently.
Streamlined community submissions
A branded public submission page lets promoters and community members add events directly. Integrated user accounts, AI-assisted form-fill, and one-click moderation in your Discover Feed.
Search Engine Optimized Widgets
Drop SEO-friendly event listings onto any page on your existing site. Schema-marked, server-rendered, and customizable to match your branding — built to rank for “things to do in [your city]” and drive organic traffic to your publication.
Complete editorial control
Every event passes through your Discover Feed before publishing. Approve, edit, archive, blacklist, or report — your team owns every word that hits your calendar.
Why Publishers Choose Seeker Events Network
Become the most complete local guide in your market
Surface every relevant event happening in your city — not just the ones promoters remembered to submit. Ensure your calendar is the most comprehensive one in town.
Eliminate the submission chase
Stop waiting for events to land in your inbox and rekeying details from PDFs. Seeker continuously crawls hundreds of sources so your team reviews instead of researches.
Drive more traffic to your event pages
Comprehensive, accurate, and timely event listings rank for high-intent local search queries — “concerts in CITYNAME this weekend,” “family events near me”.
Create sponsorship-ready, high-traffic inventory
A self-updating calendar with strong organic traffic is a sponsorship asset, not just a utility page. Sell category sponsorships, featured event placements, or event-section display advertising against an audience that’s actively planning what to do.
Stay on-brand and on-domain
Publish through our embeddable widget, native CMS integrations, or API — events render in your brand styling, on your domain, indexed by Google as your content. Not a third-party calendar embed that sends readers away.
Participate in co-op coverage
Share a Discover Feed with your DMO, BID, or city arts council partners without duplicating crawl or curation work. Your readers get the full event coverage of your city; your team spends its time on editorial judgment, not data entry.
Stop manually updating your events calendar.
Works with the platforms you already use
Seeker Events Network ships with an SEO-friendly embeddable widget and a robust API — so approved events flow into your existing site and publishing infrastructure without rebuilds, custom dev work, or duplicate data entry.
- Robust API connects to any third-party system
- SEO-friendly embeddable widget for turn-key integration
Frequently Asked Questions
Unlike generic crawlers that just extract pages, Seeker is purpose-built for event discovery — the only AI model trained specifically on hyperlocal events. That means it works on nearly any source, not just Eventbrite or Meetup: theatre listings, music venues, restaurant openings, festivals, sporting events, community calendars, even Facebook event pages and venue blogs. Pair that with our human curators and you get a feed that’s comprehensive and trustworthy.
Most publishers save 20+ hours a month. That’s the time your team currently spends scanning venue sites, waiting for submission emails, rekeying event details, and chasing down missing information. Seeker handles all of that automatically — your team focuses on editorial judgment instead of data entry.
No. Every event Seeker discovers lands in your personalized Discover Feed first — you review, approve, edit, whitelist, or blacklist before it ever publishes. You can blacklist sources, archive listings, or batch-import only what fits your editorial standards.
Multiple organizations — a publisher, a tourism board, a downtown BID — share a single Seeker Discover Feed but each publish their own separately curated calendar, with their own brand, filters, and audience. Co-op pricing makes comprehensive event coverage affordable for every partner without duplicating crawl, QA, or curation work. Sign up for a demo to see how it could work for your market.
Three options. (1) Drop our SEO-friendly embeddable widget onto any page — customizable filters and brand styling, no rebuild required. (2) Use our API to pipe approved events to your CMS or any third-party system. (3) Or talk to our team about a native CMS integration for your publishing stack.
Yes. Community crowdsourcing gives you a public, branded submission page with integrated user registration to capture the source. Fetch-an-Event lets submitters paste any URL — an Eventbrite link, a venue page, a Facebook event — and Seeker auto-populates the form with title, description, date, venue, and link. More accurate submissions, less editorial back-and-forth.
A self-updating, SEO-optimized calendar builds a high-traffic, high-intent audience that’s actively planning outings — which is exactly the kind of inventory local sponsors want to be in front of. Seeker doesn’t manage ad sales for you, but the calendar you build on top of it is designed for sponsorship-ready placement: category sponsorships, featured listings, and section display advertising all work well against an events audience.
Most publishers go live in a few weeks. We onboard your priority sources, configure your Discover Feed, set up your publishing destination (widget or API), and train your team on the review-and-approve workflow. From there, your calendar runs on autopilot.